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Registration opens for upcoming media training | Business

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Registration opens for upcoming media training
Business
Registration opens for upcoming media training

To be as impactful as possible in today’s fast-paced, media-driven business environment, executives must understand how to work with media to their best advantage, and how to leverage that to most effectively represent their company in interviews.

On March 22, 2013, Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta reporters with local sources and experts, will offer a media training session to maximize your company’s opportunities for success and growth.  

“Media training is often an expense that growing companies with tight budgets feel they can’t afford, but such training is vital to helping a business prosper,” says Atlanta media relations expert Mitch Leff, who for more than 20 years has worked successfully with Atlanta media.  “Atlanta is an influential media market and there’s no more effective way to market your company than a well-placed interview.”

Leff added that his training session will teach participants how to make interviews successful, for themselves and the reporters with whom they’re working.

Mitch’s Media Match (M3) expert database service, used by Atlanta media across the metro area, provides companies with a database to detail their areas of expertise. When reporters are searching for a particular skill set, the M3 site is one of their “go to” tools.

As value-added service to Mitch’s Media Match members, the Peritus* media training session provides the core skills professionals need to be effective expert sources for media. Peritus* uses a small group training methodology, with each session taught by experienced public relations professionals and former journalists.

The Peritus* Process:

  • Insight into how the media works and how they decide what to cover every day
  • How you can generate media interest in your company
  • Guidance on conducting an effective interview: The secret to sounding great – and getting your company’s message across – when doing interviews
  • Guidance on handling unique aspects of print, television, online and radio interviews
  • Demonstrations of effective interview and presentation techniques

About the Peritus* Training:

  • Limited to four participants per session
  • Two-hour interactive session
  • Multimedia interview examples keep sessions topical and high-energy

Peritus* Media Training Graduates Are:

  • Specifically identified for media in the Mitch’s Media Match expert database.  Media will know you are a source trained to deliver articulate interviews and add value to their stories.

Featured in our Atlanta Media Newsletter/Blog (distributed to every reporter in Atlanta).


The media training session will be held on Friday, March 22, 2013 at the offices of UHY Advisors at the Concourse off Peachtree Dunwoody Road, from 8 a.m. – 10 a.m.


Why Sign Up Now? Companies that sign up for the Mitch’s Media Match service and the media training ($700 per attendee) will receive an additional month of the service free on their annual subscription.  To register, email us at mitch@leffassociates.com or call (404) 861-4769.

Your Trainers:  Mitch Leff, a 25-year public relations industry veteran, and Karen Eisele Leff, a former Atlanta television reporter and producer.

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