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Paste Magazine Suspends Printing | News

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Paste Magazine Suspends Printing

ATLANTA – The music monthly Paste has printed its last magazine after
struggling financially for more than a year.

Editor-in-chief Josh
Jackson said Wednesday that the publication based in suburban Atlanta
will keep its popular website going but will no longer send print copies
to its more than 200,000 subscribers. The entire staff of nine
employees was cut. The three main managers – including Jackson – are
staying on for now to run the website, Jackson said.

Last year,
the magazine asked readers to donate money to help it stay afloat,
drawing thousands of dollars. The donations helped delay the inevitable,
after advertising revenue dropped, Jackson said.

"We thought we
could make it, but we ran out of fumes," Jackson told The Associated
Press in a phone interview. "We're an independent publication doing this
out of the love of doing it."

The magazine, which was published
by a staff of 15, mostly 20- and 30-somethings in Decatur, started as a
website in 1998 and was first published on paper in 2002. Each edition
included a CD with songs from up-and-coming artists.

Its website
gets 1 million unique visitors each month.

Jackson said he would
love to revive the print edition if he can find the money.

2007, the magazine offered a pay-what-you-want subscription deal –
following in the steps of rock group Radiohead, which asked fans to pick
how much they wanted to shell out for the band's latest album, "In
Rainbows." Jackson said the promotion help boost subscriptions, but
advertising sales began drying up later that year and never fully

The advertising bust has sunk at least two of Paste's
rivals in the last 18 months: Blender and Vibe. Others like Country
Home, Gourmet, Domino, CosmoGirl and PC Magazine have all either shut
their doors or converted to entirely online content.


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